Alfa Framtak invests in Hotel Umi
Alfa Ventures has agreed to purchase 100% of Hotel Umi, aiming for the hotel's expansion.
Alfa Ventures has negotiated the purchase of a 100% stake in Hotel Umi, with the final transaction subject to approval by the Competition Authority. The investment is made through the Umbreytingu II slhf fund and the holding company AU 23 ehf. The fund is considering several other hotel projects, as Alfa Ventures sees long-term prospects in the tourism industry as positive.
Hotel Umi is a 28-room hotel in South Iceland, opened in 2017. The hotel has built a good reputation for its service and quality. The couple Sigurdur M Solonsson and Arnfridur Hjaltadottir founded the hotel with family and friends. Sandra Dis, an interior architect and lighting designer, contributed to the hotel's design. The family has attracted a strong workforce, which will continue to manage the hotel, notably including the hotel manager Anna Kruczek and her husband Jakub Kruczek.
With Alfa Ventures' involvement, the aim is to further support the company and secure the hotel's future. The outgoing owners have emphasized building a trusted brand, greatly improving staff facilities, and are now completing the development of a spa facility designed by Sandra Dis, interior designer, and Arnar Gretarsson, architect.
According to Sigurdur, there are plans to expand the hotel, hence the need for a strong backer like Alfa Ventures. “The hotel has grown significantly since we first opened in 2017, and we believe the industry's future prospects are positive. We aim to expand the hotel, which will require capital and owner attention. We welcome Alfa Ventures' involvement, known for their good reputation in building family businesses, and hopefully, they can take the hotel to the next level. We also want to thank our staff for excellent cooperation, as well as all our good customers and guests.”
“The hotel has grown significantly since we first opened in 2017, and we believe the industry's future prospects are positive. We aim to expand the hotel, which will require capital and owner attention. We welcome Alfa Ventures' involvement, known for their good reputation in building family businesses, and hopefully, they can take the hotel to the next level. We also want to thank our staff for excellent cooperation, as well as all our good customers and guests.”
Tourism is a fundamental industry in Iceland, unique in creating diverse direct and indirect jobs across the country. Alfa Ventures believes in the long-term prospects and sees the industry needing investment to manage the high demand for visiting our country.
Alfa Ventures ehf. is a specialized fund operator. Alfa Ventures specializes in investments and supporting managers, entrepreneurs, and business owners aiming to maximize their operations. The company's goal is to maximize investment value and hand over businesses in better condition at the time of sale, thereby leaving a positive footprint in the Icelandic business community. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
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